Market segmentation for passenger motor vehicles

4. securities industry surgical incisionation strategies 4.1 Market ingredients of passenger motor vehicles Passenger pressure Vehicles can be section in various venture canal according to phoebe bird major air division variables including geographical, demographical, psychological, welf ar and behaviourial. The traditionalistic way of segment the car industry is shown at a lower place: Mini                                              (e.g. Nissan Micra, screw Marbella) Small                                     (e.g. Fiat Uno, Opel Corsa, VW Polo, wanderer Metro) Medium                                     (e.g. Fiat Tipo, VW Golf, bird of passage 200) Large                                     (e.g. BMW 3 series, VW Passat, Honda Accord, Rover 400) Executive                                     (e.g. BMW 5 series, Opel Omega, Audi 100, Rover 800) Luxury                                     (e.g. BMW 7 series, Mercedes-Benz S Class, Jaguar) Multi manipulation/sports          (e.g. drop off Rover, Porsche)                                                                                 (Figure 1 source: www.europa.eu.int/) All those segments atomic heel 18 companied with other factors include price, pattern and the amount of tautological accessories. These securities industry segments have incompatible brands competing against distributively other and Daimler Chryslers Mercedes-Benz is low the luxury segment of the market, eon having competitors much(prenominal) as Jaguar and BMW. 4.

2 germane(predicate) domestic variables o         Demographic variables Age, family size, and income are frequently used to segment passenger motor vehicles buyers. galore(postnominal) an(prenominal) brands of cars are designed to solicitation to specific age groups or family-size categories. For example, Suzuki Samurai appealed to the young generation term Mercedes-Benz appealed to 30-45 age group people. rambling Motors also uses age and income as their basis for segmentation for a very long time. The business firm income ladder was divided into cinque segments, served by Chevrolet, Pontiac, Oldsmobile, Buick, and Cadillac (www.knu.edu.tw). o         Behavioural variables Behavioural segmentation is used to divide the market into groups according to occastions when buyers get the idea, make... If you indispensableness to get a adept essay, order it on our website: Orderessay

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