SonyEricsson Alliance and Cultural Analyse

The SonyEricsson alliance

In 2001, the expeditious phone terminal market world was shaken by the announcement of the agreement between two « giants » of their respective(prenominal) worlds. On one side the telecommunication reference Ericsson, on the other the entertainment and communications company Sony. As the solution of the strategic alliance, an agreement focused on their respective winding phone terminals businesses bringing to life a new reefer venture aiming to gain consistent market shargons during the next 5 years of operations. In this analysis I will induct from an introduction of the respective companies, overview of their national and managerial culture, and a legal brief overview of the birth join venture, finally general overview of merger culture. hike up on I will use tools taken from Hofstede and Quchi to take national culture, conditions and strategic management of this alliance.

1. Introduction

1.1 About the partners

Ericsson - Background

Ericsson, a Swedish based company, is the world-leading supplier in telecommunications systems with the largest customer base, including the worlds top 10 operators. The company provides total solutions covering the whole range, from systems and applications to mobile phones and other communications tools. Ericsson has been active worldwide for over 1 one C and today operates in more than 140 countries, with 95,000 employees based in 24 countries. Annual investments in technical development sightly 15 percent of sales.



These investments contribute to Ericssons leadership in mobile infrastructure and mobile Internet, with nearly twice the size of the scalelike competitor. Four out of every 10 mobile calls are handled by Ericsson equipment. Ericsson has a strong focus on R&D and has filed 1,300 patent applications filed during 2000. (Annual Report 2001, Ericsson)

Sony - Background

Founded in 1946 as Tokyo Tsushin Kenkyujo (Tokyo Telecommunications Laboratory) by Mr. Ibuka, Sony has become the world-leading manufacturer of...

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